Mr. Magorium's Wonder Emporium — Press Coverage

Here is a sampling of press coverage for Magorium's Wonder Emporium. Have you seen a mention of the movie somewhere? Let us know!

“‘Magorium’s Wonder Emporium’ is timeless,” TheReporter.com
It's hard to explain just how good "Mr. Magorium's Wonder Emporium" is - impossible to say it is ahead its time, too late for its time or being held by time itself. It's simply out of this world. Read more

“Mr Magorium's Wonder Emporium,” Channel 4 News - London,UK
At the beginning of Mr Magorium's Wonder Emporium, as one-time musical prodigy turned toystore manager Molly Mahoney (Portman) opens the shop for the day, she finds nine-year-old Eric (Mills) on the pavement outside trying to reach up to where the wind has lodged his hat - on a sign seven feet above the ground. Read more

“Mr Magorium's Wonder Emporium,” The Age - December 13, 2007
Wedged between two skyscrapers in downtown New York is an enchanted little toy store. In it, customers young and old find a colourful, digitally enhanced theme park full of many wonderful things. These include living toys, magical books, playrooms that change with the turn of a dial and the cringe-worthy spectacle of Dustin Hoffman sporting a pronounced overbite and lisp. Read more

“Review: Magorium a cinematic gift for the season,” The Examiner, November 16, 2007
Mr. Magorium’s Wonder Emporium, as the name suggests, takes us to a place that defies logic, eschewing the common wisdom so instrumental in the theft of our childhood. It’s a world empowered by imagination, happiness and the goodness of heart. Read more

“Interview on Mr. Magorium's Wonder Emporium," National Review Online, November 16, 2007
”If he were around, Virgil would be at a Friday night showing of Mr. Magorium’s Wonder Emporium.” That’s how Francis “ Chip” X. Flaherty Jr., general counsel at Walden Media, talks about Walden’s latest movie (released with Fox today), in an interview with National Review Online Editor Kathryn Lopez. Read more

“Oh, what a glorious 'Wonder Emporium',” MSNBC, November 16, 2007
Honest, genuine wonder — the kind that makes us gasp at fireworks or feel a flutter in our bellies at a Christmas tree-lighting ceremony — has been in short supply lately at the movies, especially at kid flicks. Between the fart jokes, the pop-culture references, and the product placement, there’s little room for awe. Read more

“'Wonder' woman,”The Philadelphia Daily News, November 16, 2007
The transition from child actor to adult actor is always fraught with peril, but Natalie Portman seems to have jumped through the rabbit hole just fine. Read more

“Portman finds magic,”The St. Louis Post-Dispatch, November 16, 2007
In Mr. Magorium's Wonder Emporium, opening nationwide today, Natalie Portman co-stars as a toy-store employee who is struggling to find the wonder within herself. Read more

“Five questions with Natalie Portman,” The Detroit Free Press, November 15, 2007
Zach Helm knows how to court a girl. Helm, a playwright who won admirers with his 2006 comedy “Stranger Than Fiction,” harbored a dream: making a fantasy film that was “magical and timeless,” one that kids could embrace and families could enjoy together. Read more

“Golden Globe and Emmy nominations have charged Jason Bateman's career,”The Detroit News, November 13, 2007
A decade ago Jason Bateman's career in show business seemed so over. The former teen star ("Teen Wolf Too," TV's "The Hogan Family") was eking out a living doing about one guest spot a year on TV shows. Read more

"Dustin Hoffman learns life lessons from 243-year-old,"The Denver Post, November 13, 2007
“It still amazes me how close you are between greatness and nothing in life," said Dustin Hoffman, who turned 70 in August. "You’re a 9, and then you’re a zero. I’m always aware of that when I’m working.” Read more

"Toy Story: Margorium Stars Chat at Screening Series," Variety, November 12, 2007
Magic was in the air at the Variety screening of the family-friendly Mr. Magorium's Wonder Emporium, starring Dustin Hoffman, Natalie Portman, Jason Bateman, and newcomer Zach Mills. Director-scribe Zach Helm was on hand at the event with Mills to talk about the fantasy film. Read more

"'Star Wars' to toys: Catching up with Natalie Portman," Reno Gazette, November 12, 2007
Natalie Portman's starring role in "Mr. Magorium's Wonder Emporium" came neatly wrapped to her doorstep. Read more

"Mr. Magorium's Wonder Emporium: Toy store story," New York Daily News, November 11, 2007
Toys "R" Us it ain't. In "Mr. Magorium's Wonder Emporium," opening Friday, playthings pop out of thin air, stuffed animals yearn for an owner, Kermit the Frog is a customer - and nobody ever seems to pay for anything. Read more

“One Screenwriter's Productive Walkout,”The Hartford Courant, November 11, 2007
In a coal miner's strike, coal miners do not mine coal in their spare time. In the current writer's strike, Zach Helm can write all he wants. Oh, yeah, he also gets to celebrate the birth of the first movie he wrote and directed, "Mr. Magorium's Wonder Emporium." Read more

"Magic in Making Mr. Magorium's Wonder Emporium," Newsday.com, November 9, 2007
The thing about having a zebra in your film is that if you need one, you're going to need two because zebras are herd animals. And for the second zebra, you'll need a pony so he'll have someone to hang with while the first one is shooting. Read more

"Imagination at the Helm," FilmStew.com, November 7, 2007
Next week, Fox-Walden Films and Mandate Pictures will drop their highly anticipated new holiday season joyride, Mr. Magorium’s Wonder Emporium, into the stockings of hundreds of theatres across the US and Canada, starring Natalie Portman, Jason Bateman, and Dustin Hoffman. The title toy store is described as the strangest, most fantastic, most wonderful store in the world – a magic toy store where everything in it comes to life, including the store itself. The Emporium only asks one thing of its customers – you must believe it in order to see it. Read more

"World Record Toy Drive for Toys for Tots to Kick Off at Mockingbird Station on November 6," Dallas Voice, November 5, 2007
Mockingbird Station, Dallas’ first and foremost urban shopping center, will be the Dallas-Fort Worth Metroplex “hub” for the Mr. Magorium’s Wonder Emporium World Record Toy Drive for Toys for Tots the week of November 6 - 12. Read more

"Walden Media and Fox Media Team Up with Toys for Tots on a Holiday Toy Drive," About.com, November 1, 2007
Toys for Tots^©, Walden Media and Fox Walden have united for what they hope will be a record-breaking toy drive. In association with the November 16, 2007 release of the family film Mr. Magorium's Wonder Emporium, Fox Walden and Walden Media are hoping to collect more than 12,000 pounds of toys to be distributed by Toys for Tots^© during the holidays to families in need. Read more

"Holiday Movie Guide," Yahoo Movies
Mr. Magorium's magical toy shop has been humming along just fine for years (no, seriously, years - Mr. Magorium is 243 years old!). Read more

"Mr. Magorium's Wonder Emporium," Entertainment Weekly
It's prudent to make holiday plans early. And that's certainly what the Magorium team did in targeting the 2007 Thanksgiving-into-Christmas family-movie market. Read more

"Movies Soon Really Will Smell; This One, in an Ad, Like a Cake," New York Times, September 3, 2007
Soon, the expression “this movie smells” could be a statement of fact rather than a value judgment. Read more

"Eat This Ad," Forbes, September 5, 2007
Advertising dollars are migrating away from print toward the Internet, where ads can attract attention with sound, moving images and links to more information. But publishers are banking that there's one thing online ads can't do: tickle your nose and taste buds. Read more